Federation of Woman Entrepreneurs’ Association of Nepal (FWEAN) organized a Virtual Plenary Session to share the experience and knowledge gained during the ‘Women Trading Globally – Australia Awards’. The session was organized in collaboration with the Australian Embassy in Nepal via Zoom on 30th September 2020.
The session acknowledged the presence of Australian Ambassador to Nepal, His Excellency, Mr. Peter Budd along with Office Bearers of FWEAN, representatives from Federation of Nepal Cottage and Small Industries (FNCSI), Presidents of Women Entrepreneurs Association of Nepal (WEAN) from various districts several other women entrepreneurs.
Mr. Budd appreciated the effort made by FWEAN in uplifting women entrepreneurs even during the pandemic. He also cherished the e-commerce platform of WinBiz being developed by FWEAN for supporting women entrepreneurs to sell their products online. President of FWEAN, Ms. Reeta Simha was extremely grateful to Australian Government for having provided the wonderful opportunity of expanding one’s knowledge and various other aspects of entrepreneurship provided to Nepali women entrepreneurs.
The event was organized in order to share the learnings made by women who had represented Nepal in the prestigious program of Women Trading Globally in 2019, that had participants from 7 other countries and 16 participants in total. General Secretary of FWEAN, Ms. Basanti Pradhan, Treasurer of FWEAN, Ms. Mahalaxmi Shrestha who participated in the program in 2019 and Vice President of FNCSI, Ms. Shova Gurung and General Secretary of Womens’ Central Committee, Ms. Shanta Baskota Koirala who represented Nepal at the international arena in 2018, shared their experiences of the program.
“While business ideas are of prime importance, it is equally necessary to have some clarity in other aspects of the business such as marketing, especially digital marketing” said Ms. Basanti Pradhan who also emphasized in the Business Pitching and also highlighted the importance of Unique Selling Proposition in order to stand out in the business sector. The importance of market research was highlighted in the session by Ms. Mahalaxmi Shrestha and also focused on incorporating cultural consideration while doing business internationally. Ms. Shobha Gurung shared about 4Ps of marketing while Ms. Shanta Baskota Koirala called the attention towards exploring market prospect in domestic as well as the international markets. The participants had a consensus regarding marketing the products and importance of trade fair which would have long term positive impact in the trade and entrepreneurial aspects of economy in the days to come.
The session was closed by the First Vice-President of FWEAN, Ms. Neeru Rayamajhi Khatri.
She expressed her gratefulness towards the Australian Government and His Excellency, Mr. Peter Budd for having provided the opportunity to Nepali entrepreneurs in the international front and congratulated all the participants for having represented Nepal and sharing their important learnings with other women entrepreneurs.